SEIK x Jānis Roze: The Latvian bookstore where gift hunters empty the shelves
Across Latvia, Jānis Roze shoppers reach for SEIK gifts all year. And the bestsellers keep coming when we invent them together.
Walk into a Jānis Roze bookstore anywhere in Latvia in December and you can feel it immediately: people hunting for a gift that feels personal, witty, and warm. For years, that hunt has led thousands of Latvian shoppers straight to SEIK.
A Partnership Built on Mutual Growth
Jānis Roze and SEIK have grown side by side, not as a one-season placement, but as a deep retail partnership across Latvia. On the shelves you will find SEIK gift books, water bottles and thermoses, porcelain mugs, and meaningful surprises that bring a smile the moment someone unwraps them.
“Working closely with the Jānis Roze team has shown us what Latvian book and gift lovers truly cherish. When they noticed rising demand for Latvian-language date books and socks in a tin can, we developed tailored local collections together that fly off the shelves every holiday season.”
Ieva, Latvian Country Manager at SEIK
Bestsellers on the Latvian Shelves
The numbers tell the same story the shop floor does. The 100 tasks book series continues to win when people shop for Men’s Day, Women’s Day, birthdays, Christmas, and Valentine’s Day. Right beside them, the cult favourites keep moving: socks in a tin can (a gift that sparks laughter and works for almost anyone) and mugs with warm, witty lines.
“SEIK products bring an authentic element of warmth and surprise to our stores. During the winter holidays and spring celebrations, their gift tables are consistently among our most engaging destinations.”
Retail Buying Team, Jānis Roze
From Shelf Ideas to Instant Bestsellers
What makes this partnership exciting is not only what sells, it is how new bestsellers start. SEIK loves co-creating with retailers. When Jānis Roze customers ask for something that does not exist on the market yet, we sit down and invent it together. That is how shelf ideas become the products everyone suddenly wants.
Latvia already knows Jānis Roze as a premier destination for books and gifts. Together, we are making sure every visit can also become a small SEIK adventure.
