SEIKi lugu ei ole ainult „brändi origin“. Retaili vaates on see lugu sellest, kuidas väike idee muutus sortimendiks, mida poed saavad usaldusväärselt müüa mitmes riigis.
Alates 2011. aasta õpilasprojektist oleme õppinud ühte asja korduvalt: toode kasvab siis, kui see töötab päris riiulil — erinevates keeltes, kultuurides ja kingikalendrites.
Mida see tänasele partnerile annab:
- tootevalik, mis on testitud mitmel turul;
- kiire lokaliseerimine (keel, hooajalisus, kingipäevad);
- turundustugi, mis toetab poe müüki, mitte ainult brändi ego;
- partnerlusmudel: kuulame, kohandame, teeme bestsellerid koos.
Kui otsid tarnijat, kes saab aru nii kingiosti emotsioonist kui ka riiuli KPI-dest, on see täpselt see kasvuloogika, millega SEIK Euroopas edasi liigub.

Top Quality & Well-Designed
We design and produce our products locally with the highest quality. Every item is carefully inspected and packed.
Free & Fast Delivery in Europe
95% of orders are dispatched the same day and delivered within 1-4 working days. Free delivery on orders over 100€.
Innovate Products Together
We love local stories and products with a twist. Let’s collaborate to create the next bestseller.
Special Discounts for Retailers & Stores
We offer exclusive prices and flexible payment terms for retailers and stores. Let’s grow together.
We listen, innovate, and work for you
Our goal is to inspire happiness. Our product development begins in collaboration with our retailers. We listen to your needs, gather local stories and legends, and innovate by finding fresh ways to present stories through creative packaging and simple design. We aim to be long-term partners for our retailers.
How can we inspire & innovate together?
Stories from Our Retailers
Tee iga päev head — retaili nurk: tähenduslikud kingid, mis eristavad poodi
Väikesed head teod ei ole ainult missioon. Need on ka sortimendi filosoofia: müü kingitusi, mis...
Heaolu kümnetele tuhandetele: kuidas ehitada SEIKiga korduvostuga kategooriat
Kui tööriistad jõuavad kümnete tuhandeteni, tekib retailis võimalus: mitte ühekordne kingitus, vaid harjumus, mis toob...
Eesmärgiraamatud jaanuaris: kuidas retail tabab „uus algus“ ostulaine
Eesmärkide seadmine ei ole ainult self-help. See on selge hooajaline kategooria, mida poed saavad igal...
SEIK x Babushka Boutique Ljubljanas: partnerlus, mis müüb soojust ja tähendust
Sloveenia kontseptsioonipood Babushka näitab, kuidas ühine väärtusruum muutub püsivaks retail-koostööks.
Koolialguse soovinimekiri, mida teismelised päriselt tahavad — retaili checklist
15-aastase TikTokeri nimekiri on rohkem kui meelelahutus: see on signaal, mida panna augustis-septembris esile.
Kergelt reisides: milliseid kingi-SKU-sid retail peaks hoidma „travel light“ kliendile
Aasia reisilt toodud õppetund ei ole ainult elustiil. See aitab valida tooteid, mida kerge eluviisiga...
Málaga sardiinisokid: reisilugu, mis muutub poes müüdavaks suveniirikingiks
Linna ja maitse pealt ehitatud sokid purgis annavad retailile selge story-sellingu: kohalik, naljakas, kingitav.
Laste Happy kalender: 1000+ müüdud 2 nädalaga — mida retail sellest õpib
Kui lastekalender müüb ootusi ületades, ei ole see juhus. See on sortimendi, ajastuse ja loo...
What would life be like without adventure?
Our journey began when we were 8th-grade students publishing a Happy Calendar. We noticed that people around us weren’t as happy as they could be. Uncertain if it was the grey, dark winter or something else, we decided to take action. We created a calendar with daily challenges like "Hug," "Smile," or "Drink milk." These simple activities bring joy every day. In our first year, we released 1,000 calendars that sold out within weeks, inspiring us to continue.
Five years later, we rebranded as SEIK Publisher and expanded our reach across the Nordics, Central Europe, and beyond. Our goal remains the same: to inspire people, offer adventure, and spread happiness. Over the years, we’ve launched more than 1,000 products in 15+ languages.
Today, we’re still a small team of young, creative individuals, constantly seeking fresh ideas to inspire you.
Unique Story, Minimalistic Design, and Practicality Make Bestsellers
Our products are bestsellers year-round, from Valentine’s Day to Back to School to Christmas. Discover our top sellers.
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Kolmekihiline traadiga korduvkasutatav riidest näomask – You are too Close
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Mälestuste raamat vanavanemale – Jutusta mulle oma lugu
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Surströmmingu sokid kilukarbis #nofish (40-46, meestele)
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:100 asja, mida ma sinu juures armastan
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Minu ema lugu – Mälestuste raamat emale
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Rootsi Mädakala ehk Surströmming Sokid #nofish (suurus 40-46, mehele)
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Minu isa lugu – Mälestuste raamat isale
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Õnnelikud highlighter tekstimarkerid – tõsta seiklused esile pastellsete värvidega (6tk)
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Our values
Being Happy Starts with Small Steps
A kind gesture sparks a chain reaction of good deeds worldwide.
Every Day Is an Adventure
Our mission is to inspire more adventures. We believe that simple challenges and shared joy make every day exciting.
Minimalistic & Nordic Design
We embrace the art of simplicity, drawing inspiration from minimalist Nordic design.
We’re Tracking Our Footprint
We pack efficiently, use minimal plastic, and recycle as much as possible to reduce our environmental impact.
New Inspiring Products Every Month
Discover our latest creations, crafted in collaboration with our retailers. Be the first to explore our new bestsellers.
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Premium nahast kaantega Tegude Kalender märkmik 2027 heleroosa
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Premium nahast kaantega Tegude Kalender märkmik 2027 tumeroheline
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Köögirätik – Pärnu
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Köögirätik – Pärnu rand
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Disainkruus – hommik Viru rabas
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Disainkruus – talvine mets
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Kaks ühes termospudel magnetilise telefonihoidikuga – sinine
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Kaks ühes termospudel magnetilise telefonihoidikuga – roosa
Tellimine on võimalik ainult sisseloginud edasimüüjatele.
Tavakliendile:Local in Every Market
We partner with handpicked local stores across Europe
We collaborate with innovative bookstores, supermarkets, gift shops, design stores, souvenir shops, and museums. Some of our products even appear on ferries or in fish stores. Our bestselling products are available in 15 different European languages, and we work with local designers to tell the story of each region. For every region, we have a local online store, social media presence, collaborations with local influencers, and dedicated customer support. Our international team includes members from every country, ready to assist with any inquiry.
Every day, we strive to bring our vision to life, spreading happiness and adventure worldwide.
200+
shops & retailers across Europe
2000+
different products
15
different languages
95%
same day dispatch
Independent Design, Souvenir & Gift Stores
Convenient online ordering
Marketing materials for social media
High discounts for bulk orders
Free delivery for small orders
Apply to become retailer
Bookstores, Supermarkets & Chain Stores
Extensive retail experience
Custom product designs & developments
Seasonal stands and displays
Attractive pricing and terms
Personal account manager
Contact us
Marketplaces, Online Stores & Dropshipping
Marketing support with images & texts
XML product feed
Fast delivery directly to customers
Integrations with major portals
Apply to become retailer
Visit Us Virtually & See How We Inspire Customers
Hundreds of packages are carefully packed and shipped every day. Let's take a look at how we do it in a short 1-minute video.
We want to innovate together with you
✓ Let's design local products with unique stories
✓ Make products that customers ask for
✓ Innovate usability and packaging to keep things practical and fun
Write us your ideas
Order a sample